Janet Sernack is the Founder and CEO of ImagineNation™ which provides Melbourne based innovation consulting services, to teach, train and coach people and teams to step over their business as usual thresholds and open them up to a new world of conscious, creative and commercial possibilities.

About ImagineNation™

ImagineNation™ asseses and describes your organisation and leaders cultural type, and evaluate your readiness for change – by measuring your organisation’s ability to shift and transform adaptively in the imagination age.

ImagineNation™ helps you grow or transform your organisation to the next level – by helping you develop the breakthrough mindsets, behaviours and skills required to adapt, evolve, connect and collaborate.

ImagineNation™ helps you see and emerge opportunties and solve problems – by helping you build an aligned, agile, customer centric, sustainable and resilient organisation, that enables you compete successfully in a fast changing market.

ImagineNation™’s innovation consulting services are delivered by a network of smart, unconventional and expert people. Where its unique global eco-system helps people, teams and organisations unleash breakthrough mindsets, behaviours, and skills required to thrive in today’s digital and globally competitive world.

To help organisations reap the benefits of a business environment that changes, adapts, innovates, where innovation flourishes and is part of everyday life.

Janet drives innovation in Australia and around the world through:

  • The ICF (International Coach Federation) CCE (Continuing Coach Education Program) Coach for Innovators Certified Program™ presented twice a year offering 24 ICF CCE units and professional certification as an innovation coach.
  • Designing and delivering free thought-leading monthly webinars on the people side of innovation.
  • Being the APAC agent for the OGI® (Organisational Growth Indicator) a next-generation system that transforms an organisation’s culture into a mindset that drives improved business performance by linking it to business metrics.
  • Designing and delivering bespoke innovation blended leadership learning solutions that stick.

Join the ImagineNation™ Community

A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you always knew you could be. – Tom Landry


Global Speaking Engagements

World Business & Executive Coaching Summit (WBECS)

Global Women’s Leadership Summit (GWALS)

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2015

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2016

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2017

International Coach Federation (ICF) Professional Development Events

Creative Innovation Conference – Melbourne 2013

Creative Innovation Conference – Melbourne 2016

Coaching without Borders Innovation Workshop – Hungary

European Innovation and Entrepreneurship Conference – Brussels

Superfund Innovation Conference – Melbourne

ISPIM Innovation Conference – Melbourne

Liquid Learning Innovation Conference – Sydney


Emerging Innovation Summit – Melbourne

Creative Melbourne – Melbourne

Hargraves Institute of Innovation Conference – Sydney

LAST Conference – Melbourne



About Janet Sernack, Founder & CEO of ImagineNation™

Janet has 30 years of experience consulting and leading culture development, change management, leadership and innovation education interventions to some of Australasia’s and Israel’s top 100 companies.

Prior to launching her consulting, training and coaching career she was Marketing Development Manager for Grace Bros’ department stores, now part of the Myer Group.  She then launched Australia’s first design management consultancy and worked with some of the world’s leading fashion and lifestyle brands. Realizing that some of the best business plans often end up in the “bottom drawer” she became an implementation specialist focusing on the “how-to’s” of change.

She worked with Carolyn Taylor, author of  “Walking the Talk – Building a Culture for Success” as an associate trainer, facilitator, project manager and adult learning specialist at Corporate Vision, Australia’s first culture and leadership consultancy.

She continued developing her extensive training, facilitation and coaching skill set, specializing in playful, experiential and adult learning processes to effect mindset and behaviour change, in top teams, as owner and CEO of Compass Learning Pty Ltd.

She has tertiary qualifications in Marketing, Adult Learning, and Workplace Assessment and Training.

In 2010 she moved to the Middle East and joined the Start-Up Revolution where she resided for 6 years and founded ImagineNation™. She blogs regularly and is acknowledged as #13 in the top 40 innovation bloggers of 2018 at Innovation Excellence “the world’s most popular innovation blog.”

She presents at conferences globally, as an acknowledged thought leader on the People side of innovation. She now resides with her very patient and supportive husband and furry family in lovely Bayside Melbourne, Australia. She is an experienced business mentor to both women and to Executive MBA students at RMIT Graduate School of Business and Law, Melbourne. Read her Story.

Member & Professional Credentialled Coach (PCC) of the International Coaching Federation

Fellow Institute of Leaders and Managers Australia & New Zealand

Certified Coach for Innovators (ImagineNation™)

Certified mBIT Coach

Organisational Growth Indicator® (OGI®)

Certified NLP Coach (International Society of Neuro Semantics)

Lifetime Human Synergistics International products

MBTI Myers Briggs Type Indicator (extended version)

DiSC System

Genos EI Tool (Emotional Intelligence)

Certified NLP Practitioner (Neuroads)

Certified NLP Professional Presenter, Trainer & Facilitator (Maxxum)