Janet is the Founder and CEO of ImagineNation™ and has 30 years of experience consulting and leading culture development, change management, leadership, and innovation education interventions to some of Australasia’s and Israel’s top 100 companies.

About Janet Sernack, Founder and CEO of ImagineNation™

Prior to launching her consulting, training, and coaching career she was Marketing Development Manager for Grace Bros’ department stores, now part of the Myer Group.

She then launched Australia’s first design management consultancy and worked with some of the world’s leading fashion and lifestyle brands. Realizing that some of the best business plans often end up in the “bottom drawer” she became an implementation specialist focusing on the “how-to’s” of change.

She worked with Carolyn Taylor, author of  “Walking the Talk – Building a Culture for Success” as an associate trainer, facilitator, project manager, and adult learning specialist at Corporate Vision, Australia’s first culture and leadership consultancy.

She continued developing her extensive training, facilitation, and coaching skill set, specializing in playful, experiential, and adult learning processes to effect mindset and behaviour change, in executive teams, to build cohesion and improve collaboration, as owner and CEO of Compass Learning Pty Ltd.

She has tertiary qualifications in Marketing, Adult Learning, and Workplace Assessment and Training and is accredited by the International Coach Federation (ICF) as a Professional Certified Coach (PCC).

In 2010 she moved to the Middle East and joined the Start-Up Revolution where she resided for 6 years and founded ImagineNation™

She blogs regularly and is acknowledged as #13 in the top 40 innovation bloggers of 2018 at Innovation Excellence “the world’s most popular innovation blog” know now as The Disruptor League.

She presents at conferences globally, as an acknowledged thought leader on the People side of innovation. She now resides with her very patient and supportive husband and furry family in lovely Bayside Melbourne, Australia. She is an experienced business mentor to both women and to Executive MBA students at RMIT Graduate School of Business and Law, Melbourne. Read her Story.

Global Speaking Engagements

World Business & Executive Coaching Summit (WBECS)

Global Women’s Leadership Summit (GWALS)

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2015

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2016

Ellen MacArthur’s’ Think Differently Festival (Thinkdif) 2017

International Coach Federation (ICF) Professional Development Events

Creative Innovation Conference – Melbourne 2013

Creative Innovation Conference – Melbourne 2016

Coaching without Borders Innovation Workshop – Hungary

European Innovation and Entrepreneurship Conference – Brussels

Superfund Innovation Conference – Melbourne

ISPIM Innovation Conference – Melbourne

Liquid Learning Innovation Conference – Sydney


Emerging Innovation Summit – Melbourne

Creative Melbourne – Melbourne

Hargraves Institute of Innovation Conference – Sydney

LAST Conference – Melbourne



Member & Professional Credentialled Coach (PCC) of the International Coaching Federation

Fellow Institute of Leaders and Managers Australia & New Zealand

Certified Coach for Innovators (ImagineNation™)

Certified mBIT Coach

Organisational Growth Indicator® (OGI®)

Certified NLP Coach (International Society of Neuro Semantics)

Lifetime Human Synergistics International products

MBTI Myers Briggs Type Indicator (extended version)

DiSC System

Genos EI Tool (Emotional Intelligence)

Certified NLP Practitioner (Neuroads)

Certified NLP Professional Presenter, Trainer & Facilitator (Maxxum)